presentation copy
MCLUHAN, Herbert Marshall.
The Mechanical Bride: Folklore of Industrial Man.
New York, The Vanguard Press, 1951.
Treating newspapers, comics, and advertisements as poetic texts, McLuhan shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not.
First edition, first impression, inscribed by the author; 4to; b&w illustrations throughout, some age-toning to text block, else unmarked internally; publisher's black cloth, titles to spine and upper cover in white, some rubbing to extremities, in the original unclipped dust-jacket, a couple of closed tears to front panel, rubbing and creasing to corners and extremities, else very good.
Stock code 114639
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The Mechanical Bride:
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Reflections upon Ancient and Modern Learning...
1697.
The second edition, much expanded of William Wotton's Reflections upon Ancient and Modern Learning, bound with Richard Bentley's Dissertation for the first time
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Spartan Lessons;
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CICERO; [DAVID, Henry (translator)].
Thoughts of Cicero,
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The first trilingual edition in English, French, and Latin of this collection of Cicero's thoughts on religion, law and philosophy
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