This policy explains how Shapero Rare Books Limited (‘we’, ‘us’) collects and uses your personal data when you visit shapero.com, buy from us, sign up to our newsletter or contact us.
Who we are
Shapero Rare Books Limited is the controller of your personal data. We are registered in England under company number 06720898, with our registered office at 94 New Bond Street, London W1S 1SJ. You can contact us at info@shapero.com or on +44 (0)20 7493 0876.
What we collect
- Contact details, such as your name, email address, phone number and postal address, when you create an account, place an order, sign up to our newsletter, fill in a form or get in touch.
- Order details, such as the items you buy, delivery details and your order history. Payments are handled by our payment providers; we do not store your card details.
- Your correspondence with us, including enquiries about books you wish to sell.
- Collectors’ Club details, such as your points and, if you choose to give it, your birthday.
- Information about how you use our website, such as the pages you view, your device and your approximate location, collected through cookies and similar technologies.
- Identity documents, where the law requires us to check them before a sale (see ‘KYC (Know Your Client) regulations’ in our Terms & Conditions).
How we use it
We use your personal data to process and deliver your orders and to deal with returns, in order to perform our contract with you.
We use it to answer your enquiries and provide the services you ask for, in our legitimate interests or at your request before entering into a contract.
We use it to keep records and carry out identity checks required by law, including tax, accounting and anti-money laundering rules.
We use it to send you our newsletter, catalogues and news, where you have agreed to receive them. If you have bought from us, we may also email you about similar items, in our legitimate interests. You can unsubscribe at any time using the link in every email.
We use it to run, improve and secure our website and to understand how it is used, in our legitimate interests or, where the law requires it, with your consent.
We use it to show you relevant advertising, where you have agreed to this in our cookie settings.
Cookies
We use cookies and similar technologies on shapero.com. You can change your cookie preferences at any time.
- Necessary cookies keep the site working, such as your basket, checkout, account and security. They are always on.
- Statistics cookies help us understand how the site is used, such as which pages are visited, so we can improve it. If you are in the UK, they are on unless you switch them off; elsewhere, they only run if you accept them.
- Marketing cookies let us and our partners (Google, Meta, Microsoft, TikTok, LinkedIn and Mailchimp) measure our adverts and emails and show you relevant ones. They only run if you accept them.
Most browsers also let you block or delete cookies. The tables below list the cookies we use.
Necessary cookies
| Cookies | Set by | What they do | How long |
|---|---|---|---|
| cart, cart_currency, checkout, checkout_token, discount_code, _checkout_queue_token | Shopify | Keep your basket and checkout working | Session to 1 year |
| _shopify_essential, _shopify_test, localization, _shopify_country, keep_alive | Shopify | Run the shop securely and remember your country and currency | Session to 1 year |
| shopify_pay, shop_pay_accelerated, shopify_pay_redirect, hide_shopify_pay_for_checkout, skip_shop_pay, _pay_session | Shopify | Make Shop Pay work at checkout | Session to 1 year |
| identity-state, identity_customer_account_number, login_with_shop_finalize, auth_state_*, customer_account_locale, user, user_cross_site, _shop_app_essential, order | Shopify | Let you sign in to your account and see your orders | A few minutes to 1 year |
| _tracking_consent, cookieconsent_status, cookieconsent_preferences_disabled, gdprCache, csmConsentIdentifier, consentHeader | Shopify, Consentmo | Remember your cookie choices | Up to 1 year |
| __cf_bm, _cfuvid | Cloudflare | Protect the site from bots and abuse | Up to 30 minutes |
Statistics cookies
| Cookies | Set by | What they do | How long |
|---|---|---|---|
| _ga, _ga_*, FPGSID | Google Analytics | Count visits and show us how the site is used | Session to 2 years |
| _shopify_y, _shopify_s, _shopify_analytics, shop_analytics, _shopify_ga, _landing_page, _orig_referrer | Shopify | Shopify's visit statistics, including the page you arrived on and the site you came from | 30 minutes to 1 year |
Marketing cookies
| Cookies | Set by | What they do | How long |
|---|---|---|---|
| _gcl_au, _gcl_ls, FPAU, test_cookie | Measure which Google adverts lead to visits and orders | Up to 3 months | |
| _fbp, _fbc | Meta (Facebook and Instagram) | Measure Facebook and Instagram adverts and show you relevant ones | Up to 3 months |
| _uetsid, _uetvid | Microsoft Advertising | Measure Microsoft (Bing) adverts | 1 day to 13 months |
| _clck, _clsk | Microsoft Clarity | Show how visitors use our pages, such as clicks and scrolling, so we can improve the site | 1 day to 1 year |
| _ttp, ttclid | TikTok | Measure TikTok adverts | Up to 13 months |
| li_fat_id | Measure LinkedIn adverts | Up to 30 days | |
| _shopify_marketing | Shopify | Shopify's marketing measurement | 1 year |
| mailchimp-pixel:context, intuit_pixel_sdk_user_data, intuit_pixel_sdk_session_data | Mailchimp | Connect visits from our emails with what you look at, for our emails and basket reminders | Kept in your browser until cleared |
| marketShopStape, _sbpee | Stape | Send advertising measurement to the partners above through our own server | Up to 1 year |
Who we share it with
We share personal data only with organisations that help us run our business, and only as needed for the purposes above. They include:
- Shopify, which hosts our website, shop and customer accounts
- our payment providers
- delivery companies, such as DHL, FedEx and UPS
- Mailchimp, which sends our emails
- Google, Meta, Microsoft, TikTok and LinkedIn, for website analytics and advertising. Where you have agreed, we may share limited data, such as your email address and purchase history, so that we can show you relevant adverts and measure their results.
- Stape, which runs the server we use to send website measurement to these partners
- Searchanise, which runs the search on our website
- our professional advisers, and authorities such as HMRC where the law requires it
We do not sell your personal data.
Some of these providers process data outside the UK. Where they do, we rely on safeguards recognised under UK data protection law, such as adequacy regulations or approved contract terms.
How long we keep it
- Order and accounting records: for as long as tax and company law require, normally six years.
- Newsletter subscription: until you unsubscribe.
- Account details: until you ask us to close your account.
- Enquiries and correspondence: for as long as we need them to deal with your enquiry and any follow-up.
- Website statistics: up to 14 months.
Your rights
You have the right to ask for a copy of your personal data, and to ask us to correct, delete or restrict it, to object to how we use it, or to transfer it to another organisation. You can object to direct marketing at any time and, where we rely on your consent, you can withdraw it at any time. To use any of these rights, email info@shapero.com.
If you are unhappy with how we have handled your personal data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Keeping your data safe
We take appropriate steps to protect your personal data, but no transmission over the internet is completely secure.
Links to other websites
Our website may link to other websites, which have their own privacy policies. We are not responsible for them.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page.
Last updated: 12 November 2026