MCLUHAN, Herbert Marshall.
The Mechanical Bride:
The Mechanical Bride:
Folklore of Industrial Man.
Stock Code 114639
New York, The Vanguard Press, 1951
Treating newspapers, comics, and advertisements as poetic texts, McLuhan shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not.
First edition, first impression, inscribed by the author; 4to; b&w illustrations throughout, some age-toning to text block, else unmarked internally; publisher's black cloth, titles to spine and upper cover in white, some rubbing to extremities, in the original unclipped dustjacket, a couple of closed tears to front panel, rubbing and creasing to corners and extremities, else very good.
Couldn't load pickup availability
Provenance
Provenance
Delivery
Delivery
We offer secure and express delivery on all local and international orders of rare books, maps and prints placed through this website.
About us
About us
Shapero Rare Books is an internationally renowned dealer in antiquarian & rare books and works on paper.
Our Bookshop and Gallery can be found in the heart of Mayfair at 94 New Bond Street, where most of our stock is available to view and on public display.
We exhibit at major international art fairs, including TEFAF (Maastricht and New York), Frieze Masters, Art Miami and Masterpiece London, as well as antiquarian & rare book fairs including New York, Paris, London, Los Angeles, San Francisco and Hong Kong.
Ask us a question
Ask us a question
BOOK COLLECTING IDEAS
THE BOND STREET BULLETIN
View all-
Introducing our New Department: Rare Science Books
Science Specialist Laura Massey introduces and gives an overview of eight new Science Categories Available to browse on our website.
UpdatesIntroducing our New Department: Rare Science Books
by Laura MasseyScience Specialist Laura Massey introduces and gives an overview of eight new Science Categories Available to browse on our website.
-
A Guide to Guidebooks
Karl Baedeker was head of a successful publishing business, when in 1832 he acquired the publishing house of Franz Röhling which four years earlier had published a travel guide Rheinreise...
GuidesA Guide to Guidebooks
by Lucinda BoyleKarl Baedeker was head of a successful publishing business, when in 1832 he acquired the publishing house of Franz Röhling which four years earlier had published a travel guide Rheinreise...
-
Ukrainian Modernism
The Royal Academy's new exhibition, In the Eye of the Storm: Modernism in Ukraine 1900-1930s, is the most comprehensive exhibition to date in the UK, celebrating a period of bold...
LiteratureUkrainian Modernism
A visit to the Royal Academy in London by Eleanor MooreThe Royal Academy's new exhibition, In the Eye of the Storm: Modernism in Ukraine 1900-1930s, is the most comprehensive exhibition to date in the UK, celebrating a period of bold...
