Love, from The Book of Love

LOVE' is one of the most recognisable images of the American Pop Art movement and was a pioneering piece of hard-edged abstraction - an approach to painting that became widespread in the 1960s and is characterised by areas of flat colour with sharp, clear (or 'hard') edges. This piece is just one of a number of adaptations of the original 1964 design. 'LOVE' has been translated into different languages, alphabets, and mediums – most famously into a series of vibrant, large scale public sculptures.

First created in 1964 for the Museum of Modern Art's Christmas card that year, 'LOVE' quickly became the most popular greetings card the museum had ever produced and was later adapted for the design for a national stamp. The straightforward and socio-political overtones of the message of 'LOVE', are irrevocably emblematic of 1960s optimism and even became associated with the anti-war movement in America during this time which Indiana strongly supported.

Screenprint in colours, 1996, on A.N.W. Crestwood Museum paper, signed in pencil and numbered from the edition of 200, published by American Image Editions, New York, 66 × 50.8 cm. (26 x 20 in.)